What is Secret Sauce?

Secret Sauce is an Australian AI company. Operator-led AI strategy, governance and implementation for mid-market leaders.

Where is Secret Sauce based?

Secret Sauce is based in QLD, Australia.

Is Secret Sauce an Australian company?

Yes. Secret Sauce is Australian-owned. Its ABN (48 124 108 596) has been checked against the Australian Business Register by an AI Registry editor.

Secret Sauce

Operator-led AI strategy, governance and implementation for mid-market leaders.

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✓ Verified Australian AI Company Australian Owned Claimed by company

What does Secret Sauce do?

Secret Sauce is an AI advisory practice working with boards and leadership teams on how their organisation adopts AI. It is deliberately small and senior, and the people named on the website are the ones who do the work. The board side is the distinctive part. Rather than selling an implementation program, Secret Sauce runs independent reviews of how well an organisation is adopting AI and whether the board has properly considered how AI could reshape its future value and competitive position. The entry points are a Board AI Baseline, an AI Adoption Quality Assessment, and an AI Strategic Outlook Review. Director education sits alongside these. For leadership teams the work moves closer to delivery: prioritising use cases, redesigning workflows and customer experience, building and integrating solutions, and developing enough internal capability that adoption holds after the engagement ends. The practice is led by Steve Telburn, a CEO and non-executive director who is also a Venture Partner at Antler and the contracted Program Director of the AI Uplift program at the Peregian Digital Hub on the Sunshine Coast. Kirsty Telburn covers workflows, service design and change management. Ian Hansel, co-founder and director of Verge Labs, covers data science and applied AI. Registered as Secret Sauce Pty Ltd (ABN 48 124 108 596), based in Queensland and working with organisations across Australia. Most Australian AI consultancies come from either a technology delivery background or a management consulting one. Secret Sauce's stated position is director-level governance judgement combined with hands-on delivery, aimed at mid-market organisations rather than enterprise.

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AI Consulting

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Secret Sauce FAQ

What is Secret Sauce?: Secret Sauce is an Australian AI company. Operator-led AI strategy, governance and implementation for mid-market leaders.
Where is Secret Sauce based?: Secret Sauce is based in QLD, Australia.
Is Secret Sauce an Australian company?: Yes. Secret Sauce is Australian-owned. Its ABN (48 124 108 596) has been checked against the Australian Business Register by an AI Registry editor.

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