About
Relevance AI builds AI agents for go-to-market teams. The product lets sales and customer success teams stand up specialised agents (an SDR, a stalled-deal follow-up agent, an account researcher) without writing code, then run them alongside human reps or autonomously. Founded in Sydney in 2020 by Daniel Vassilev and Jacky Koh. The product evolved from earlier work on AI tooling for unstructured data into the current agent-builder positioning. Customer logos include Canva, Lightspeed, and KPMG. They operate a US presence as well, but the engineering team and original headquarters remain in Sydney. The category they sit in, no-code AI agent platforms, is heating up fast and crowded with US-funded competitors. Relevance has aimed at GTM use cases specifically rather than offering a general agent toolkit. For Australian sales teams looking at AI agent tooling, Relevance is one of the few options where the company is locally founded, locally operating, and the founders are accessible.