What does Maeve Social do?
Maeve Social is a social media management product for agencies, in-house teams, and small businesses. Content planning, client approvals, scheduling, publishing, inbox work, and analytics sit in one workspace across nine platforms, replacing the common setup of a scheduler plus a spreadsheet plus an email thread for sign-off. The approval flow is the differentiator. Clients review and sign off on content without needing an account or a login, which removes the friction of onboarding a client into a scheduling tool just to get a yes. An AI assistant works from each workspace's own content, calendar, and analytics rather than general training data. It answers performance questions, suggests what to make next, and stages drafts for review. Publishing and deletion still require human confirmation. Maeve also exposes an API, a CLI, and an MCP server with scoped permissions (separate read, write, and dangerous scopes), so the workspace can be driven by external automation or AI agents under controlled access. Operated by LILY DIA PTY LTD (ABN 72 676 064 181), a Melbourne company registered in March 2024. The Maeve Social business name was registered under that ABN in July 2026. Co-founded by Jared James and Brieanna Jade, both based in Melbourne, who built it for their own businesses before turning it into a product. Independent and bootstrapped with no outside investors. Pricing is set in US dollars. The competitive set is the established international scheduling platforms: Hootsuite, Buffer, Later, Sprout Social, Metricool and Agorapulse. Maeve's stated position against them is the no-login client approval flow and the developer and agent access layer, neither of which the incumbents offer in the same form.
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Maeve Social FAQ
- What is Maeve Social?
- Maeve Social is an Australian AI company founded in 2026. AI-assisted social media management with no-login client approvals.
- Where is Maeve Social based?
- Maeve Social is based in Melbourne, VIC, Australia.
- Is Maeve Social an Australian company?
- Yes. Maeve Social is Australian-owned. Its ABN (72 676 064 181) has been checked against the Australian Business Register by an AI Registry editor.